Founder, Margie Vaudreuil | Sewing Pattern Secrets | Design Secrets

If you’re considering a career as a seamstress, it’s important to know it involves far more than expert sewing. Beyond technical skill, you’ll need working knowledge of pattern design, fabric selection, client communication, organization, and time management. A successful seamstress blends creativity with practicality to consistently deliver high-quality, custom work—and with the right mindset, that passion can grow into a thriving business.

This article walks you through the essential steps for starting your own seamstress studio, from planning and setup to presenting your services professionally online. You’ll also learn why a website alone is simply a marketing tool—and how adding a simple cart (Shopify is plenty) lets you take service-based orders online. Just remember: no platform brings in cold customers on its own. You do the groundwork; the tools help you scale it.

Step 1: Start Small | Finding Local and Online Customers

Building your customer base will take time and practice.  I recommend using online freelance sites to find potential customers that fit your skill set.  Explore sites such as: Upwork (my personal favorite), Fiverr, and Custommade.

To find customers for your fashion business, you need to have a strong presence both locally and online. Here are some effective ways to attract potential customers:

• Attend Local Events: Attend local events like art shows, trade shows, and farmers markets where you can showcase your work and attract potential customers.

• Partner with Local Boutiques and Designers: Partner with local boutiques and fashion designers to offer your services. This will not only help you attract more customers, but it will also help you build your network in the fashion industry.

• Use Facebook Marketplace: Utilize Facebook Marketplace to advertise your products and services to a local audience. This is a great way to connect with potential customers who are looking for fashion products.

• Consider Craigslist: Consider advertising on Craigslist if it’s a safe and reliable platform in your community. This can be a great way to connect with potential customers who are looking for fashion products.

• Network with Local Organizations: Network with local organizations such as the Chamber of Commerce, churches, and event halls to connect with potential customers who may be interested in bridal wear or event attire.

• Target High Schools: Target high schools for proms and graduations attire. (Not the kids, that’s creepy) Leave your business card in a public area or bulletin board, get on a parent committee or site, use word of mouth tactics, leave the card up at a local hubspot where kids go after school. Even get a sign for your business saying proms and weddings seamstress or tailoring. This is a great way to connect with young customers who are looking for fashionable AND UNIQUE clothing for special occasions.

• Create a Website and Social Media Presence: Create a website and social media pages to showcase your work and attract potential customers from around the world. This will help you build a strong online presence and increase your visibility to potential customers. Without sales tactics, it’s merely a marketing tool, but add a shopping cart to it that can be used for “a service” and you can also perform online sales as well. (Shopify is easy and good enough.). Keep in mind, no platform is going to bring in cold sales, you have to do the grunt work.

Step 2: Develop a Business Plan

Creating a business plan is essential to starting any business. For those new to the process, I recommend the “Small Business Planning Kit For Dummies” book as a helpful guide. In addition to that, speaking with other seamstresses can provide valuable insights and advice. Furthermore, speaking with a tax accountant to determine whether to file as a sole proprietor or not is very important. Spending $300-$400 a year on a good tax accountant or spending more for advise, could save you thousands and eliminate stress.  Gathering advice from the Chamber of Commerce and any women’s small business associations in the state can also be beneficial.

Step 3: Establish Your Studio

As your business grows you will need to consider how much space you need.  Approximately 400 square feet of space should be sufficient for a cutting and pinning table, a sewing table, cabinets for fabric, and a desk and chair for computer work. However, if you plan on having clients visit you, it is important to create a professional space. You can consider renting a small storefront or a booth at a marketplace.  Discuss with your accountant (and you should have one for sure!) if renting space is a better write off than a room in your home.  The accountant will have the latest information on what types of businesses are able to write-off space in a home. 

Step 3: Source Fabric and Supplies

Sourcing fabric and supplies is an essential aspect of your business. In addition to purchasing fabric and supplies from a wholesale supplier or a local fabric store, you can also contact companies like Fabricville to get seasonally offered free new fabric samples. This can help you keep up with the latest trends and provide a variety of options for your customers.  Go to fabric events and fashion shows, if any come to a city near you.  Even if you just go to one, it will be an amazing experience you will never forget!

Step 4: Advertise Your Services

Advertising your services is crucial to gaining clients. It is vitally important to create a social media presence right from the start separately of your personal profiles. You may even start this before some of the other steps.  This means you will need to not mind posting on Facebook or Instagram regularly. Social media platforms offer a powerful tool to connect with potential customers and showcase your work. You can create a Facebook or Instagram page to showcase your work and attract potential customers. This way, you can update customers on new products, designs, and promotions.

It’s worth noting that there are many advertising platforms that we simply aren’t covering here because of space. Take the time to do a good search for alternatives. Regardless of the platform you choose, it’s important to create a strong social media presence to attract and retain customers.

By implementing these strategies, you can effectively find customers locally and online, grow your fashion business, and build a strong reputation in the fashion industry.

Step 5: Provide Excellent Customer Service

Providing excellent customer service is crucial to retaining customers and growing your business. Clear communication, accurate timelines, and high-quality work are all essential elements of providing excellent customer service.

Don’t be afraid to over communicate with a potential customer.  Request sketches or pictures to be certain you know exactly what they are looking for.  Be aware that the competition is high for your customer’s business.  They can easily go elsewhere if they are not satisfied.

Step 6:  Be Organized

If you have multiple projects in progress, you’ll need a project admin tool to keep the images, document revisions, prices and contact information organized.  Google Sheets is a free software and will work well for you as you start out.  But there are others like Airtable and Infinity for seamstresses working many jobs simultaneously which also connect with Google Drive and store images and movies.

Starting a seamstress or tailoring studio requires careful planning and execution. Utilizing resources such as the “Small Business Planning Kit For Dummies” book, seeking advice from other seamstresses, tax accountants, the Chamber of Commerce, and women’s small business associations can provide valuable guidance. Additionally, ensuring adequate space, sourcing high-quality materials, advertising effectively, and providing excellent customer service are all key elements to creating a successful business.

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